Analytics ( Level 2 ), Certificate of completion
Online Marketing Institute
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
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Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
Sep 2023
Scholarships
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Introduction
The students will learn the mechanics for collecting data, analyzing data and some core modelling approaches in forecasting, mix modelling and cross-channel attribution; How to use the purchase funnel as a framework for optimizing your marketing campaigns across paid, owned, and earned channels; Create a meaningful measurement and “test and learn” plans to show the business impact of marketing efforts; How to analyze marketing data and turn analysis into insight; Best practices for written and oral presentations.
By completing this course, you will be able to:
Determine which variables are impacting campaign response to optimize performance
Determine the drivers of campaign performance and strategic optimization opportunities
Tell a story through data
Create an executive summary of analytics insights