Introduction
Build your dream marketing career with a world-class online degree
Learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree.Deliver real results. Equip yourself with real-world insights underpinned by relevant business frameworks and the tools required to achieve advancement as a current leader of the industry. Engage with academic theories and key debates, to develop an applied understanding of how to address and manage challenges faced by organisations, whilst developing core understandings of key business administration concepts whilst benefiting from the flexibility of online delivery.
Core subjects
Introduction to Digital Marketing
Digital Disruption
Design Thinking
Content Creative and Design Fundamentals
Fundamentals of Entrepreneurship
Project Management
Fundamentals of Marketing
Website UX
Paid Advertising Campaign Management
Customer Loyalty
Influencer Marketing
Social Community Management and User General Content
Managing Money and Finance
Data Analysis, ROI & Reporting
Competitive Market Positioning
Channel Partnerships and Affiliate Marketing
Customer Management and Conversion Strategy
Applied Industry Portfolio
Duration study load
Full-time: 3 years
Entrance requirement
96 New UCAS points or equivalent
English language and Maths at GCSE grade C, or equivalent
Learning Outcomes
Gain broad and coherent knowledge of digital marketing fundamentals, theories and debates and become equipped with real-world insights underpinned by relevant digital frameworks and tools relevant to business and industry.
Demonstrate an ability to identify and critically evaluate traditional and digital marketing challenges within new and established organisations, fusing both traditional and up-to-date digital approaches towards achieving the best possible outcomes.
Develop the skills to create and design innovative and up-to-date digital marketing approaches and strategies relevant to a range of markets, and audiences and consider social, financial and environmental outcomes.
Develop a portfolio of applied digital marketing strategies and approaches and use up to date tools and professional insights relevant to a broad range of industries, whilst benefiting from the flexibility of online delivery
Support and Delivery
When you study online with Ducere and The University of East London, you'll benefit from:
Personalised student support from a friendly professional team, dedicated to enhancing your learning journey.
One-on-one guidance and feedback from top-notch academics.
An advanced online platform and access to study materials via the mobile app.
Flexible: Study when it suits you - full-time or part-time, anywhere on any device.
World-class: Exclusive digital insights from business leaders including Fortune 500 CEOs, billionaires and philanthropists.
Applied, practical industry projects with Ducere's partners: NAB, Telstra, Medibank, Spotless, Make-a-Wish, Linfox, Slater and Gordon and 20th Century Fox.
100% online - No campus attendance required.
Intake Dates
January
May
Total units to complete the degree
17 Units + 1 Applied Industry Portfolio
About Ducere Global Business School
Ducere's vision is to change the way the world learns by aligning real-world education with innovations in learning platforms, content and industry. Ducere’s programmes are designed with a strong focus on practical learning and industry relevance, including providing access to industry projects, making the programmes highly relevant with an applied focus. With Ducere, you will gain insights from a global faculty of 250+ world leaders including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more. You will gain practical skills by solving real-world projects with our industry partners such as KPMG, PwC, Disney, ATO, Telstra, Make-A-Wish and many more.
Over 44% of Ducere Students Receive a Salary Increase or Promotion Before Graduating.
No Exams. Real business projects.
Tailor your assignments to your passions.
Unparalleled student support.
$1.4 million in scholarships awarded in the last 3 years.
Award-winning innovator in Higher Education
Award winner, State of California and US Congress
