Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making and planning. Throughout this degree course, our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field.
This programme covers the major tools and theories of marketing, and how to apply them to real-world situations. Arden University’s online BA (Hons) Business (Marketing) (CMI) will develop your communication skills and prepare you for your next professional steps.
Arden’s flexible study mode allows you to develop your business skills around your existing commitments. This programme will also equip you to gain the marketing knowledge to help take your next steps in the business world.
This programme’s Chartered Management Institute (CMI) accreditation means graduates will be awarded a Level 5 Diploma in Leadership and Management to help you stand out from the crowd.
Developing Personal and Management Skills You’ll need great management skills whether working in a multinational corporation, or a microbusiness. Starting from your own personal management, you’ll work up to team management, and then learn to apply theories of motivation, conflict management, and empowerment to larger organisations.
Understanding the Business Environment Get to grips with business structure and stakeholder responsibilities. You'll begin to understand core business concepts such as supply and demand, competition, markets, and government effects with this module.
Principles of MarketingThis module starts with basic definitions, after which, you’ll learn to analyse businesses and wider markets. You’ll also learn to break markets down into segments and apply dynamic marketing tools to your marketing strategy.
Introduction to Finance A basic understanding of finance is a great asset, and this module will take you through how companies manage their books, prepare accounts, and inform business decisions. You’ll be better equipped to have an impact on your organisation.
People in Organisations Successful organisations know how to lead and motivate their staff, and this module explores the things that make people tick. You’ll learn how teams work best, and how to effectively manage change.
Marketing CommunicationsBuild marketing strategies using segmentation, targeting, and positioning with this module. You’ll also delve into CRM (Customer Relationship Management) and learn other skills such as media planning, branding, and digital marketing.
Managing Across CulturesGlobal business requires us to take into account national cultures. This module asks how our products will work in different markets, how to facilitate a multicultural workforce, and other issues critical to modern business.
Business Processes Your way of working should be designed and managed to make the most of your time and money. In this module, you’ll look at issues such as benchmarking, supply chain management, and whether a project has been successful.
Enterprise and Entrepreneurship Entrepreneurs at all levels need certain tools and techniques to enable them to thrive. This module is about moving forward in big business, from initial innovation through to early growth and beyond.
Business Analysis The ways organisations use the huge amount of data they produce can be the difference between success and failure. This module looks at finding, extracting, working with, analysing, and interpreting data, developing the skills to design your own data collection project.
Market IntelligenceGet to grips with the million-dollar question: what makes people decide to buy? Discover how research is run, and branding affects purchase decisions. You’ll learn to size up the competition and look after your customers, whether you’re selling to businesses or the public.
Marketing PlanningThis module walks through the marketing mix, and you’ll take a detailed look at theories and techniques central to the planning and execution of marketing strategies of new products and services.
Contemporary Management Issues Using the most up-to-date thinking, this module probes the issues facing managers today, including sustainability, moral and ethical choices, and corporate values. You’ll reflect on the changing world, including globalisation, the communities we live in, and the ways our economic landscape is changing.
Strategic Management Learn how to design the roadmap to take your business to success in this module, by applying a range of strategic theories and techniques. You’ll look at mergers and acquisitions, working with partners, national and international planning, and the ways organisations deliver their plans by effectively managing change.
Managing Self and Others This module continues the theme of supporting and developing yourself and others. Learn stress management techniques, positive thinking, and assertive development, alongside tools for creativity and decision-making. You’ll scrutinise everything from recruitment to team management.
International Management Delve into the ways international companies function with teams around the world. Learn to manage far-flung teams with cultural differences, using the most effective techniques.
Research Methods and Dissertation With your supervising tutor, you will determine an interdisciplinary area related to your degree to research, giving you the opportunity to specialise in an area of the programme that has most interested you.
When you enrol in the BA (Hons) Business (Marketing) (CMI) course, you will have the option to participate in the following business skill development programmes:
Cisco Networking AcademyGet a real world grounding in today’s most valuable technical skills. Use real equipment, software, and simulators to gain technical knowledge in at least 1 or 2 high demand job areas.
Salesforce TrailheadsThere are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.
How does it work?Participation with our Industry Partners is completely voluntary. Your participation or decision not to study these additional extras won’t have any effect on your degree or the grades you receive.
What Our Students Say:
"I would definitely recommend Arden because you learn to research and solve problems on your own, and you have a backup with the tutors if needed."
Marcel Wahrhaftig,BA (Hons) Business (CMI)Germany
"Distance Learning has given me lots of flexibility which has been essential. I feel honoured to be studying whilst working and bringing up a family."
Laura Benson, BA (Hons) Business (Marketing)United Kingdom
To be eligible for this course you must normally have:
Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR
Completed a recognised Access Programme, or equivalent.
For students whose prior learning was not taught in English: IELTS 6.0 or equivalent (no less than 5.5 in any element).
If You Have Work Experience
We positively encourage and consider applications from those able to demonstrate their motivation to study the programme. We will ask for your personal statement, along with your CV and references in support of your application.