Apply before November 16, 2021, and avail of an early bird tuition assistance of US$400. Use code DIP400EBTA during payment.
In collaboration with:
The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School
What will this Program do for you?
Following successful completion of the program, participants will be able to:
Embrace innovation and experimentation
Boost your Digital Quotient and lead your organization
Understand and evaluate digital business models
Develop advanced skills in digital business and marketing
Innovate strategies to adapt and streamline their operations in the digital age
Understand the foundation and tools for digital marketing & strategy
Translate the Lean Startup to Large-Scale Innovative Enterprise
Prepare for the Near Future of Marketing
Implement strategies and measure your digital marketing success
Program Faculty
Geoffrey ParkerDirector, Master of Engineering Management Program, Dartmouth College Professor of Engineering, Thayer School of Engineering, Dartmouth College
Geoffrey Parker is a Professor of Engineering and Director for the Masters of Engineering Management Program at Dartmouth's Thayer School of Engineering. He is a research fellow and visiting scholar at MIT’s Initiative for the Digital Economy. His work focuses on distributed innovation, energy markets, and the economics of information.
David RogersFaculty of Executive Education, Columbia Business School
David Rogers advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy. He has led strategic workshops for executives at hundreds of companies in 64 countries and is the founder of the BRITE (brands, innovation, and technology) conference.
Learn With Simulations
The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy:
Learn to write targeted ads: Learn and test different promotional strategies to create compelling advertisements through organized advertising groups and campaigns to help increase conversions.
Perform strategic keyword research: Evaluate keywords and learn to recognize the different market segments and buyer intent by keywords. The keyword research dashboard uses data from Google® Keyword Planner Tool, which brings this simulation to life.
Create high converting landing pages: Learn landing page effectiveness while striving to increase optimal performance. Learn how to quickly create keyword-targeted landing pages to drive web traffic.
Identify how to measure key performance indicators: Improve your Search Engine Marketing (SEM) efforts by identifying which key performance indicators to measure and improve.
Master email marketing: Learn how to write copy for effective campaigns by getting familiar with the vocabulary and metrics of a successful email campaign.
The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:
Learn to perform demographic targeting: Identify and analyze which types of content on which platforms resonate better amongst different demographics.
Identify social media content promotion strategies: Learn different promotion strategies such as earned, owned, and paid social media marketing. Learn to improve reach by analyzing various forms of media and different targeting strategies.
Maximize your advertising budgeting: Learn how to manage your social media marketing budget to allow you to place competitive bids to drive clicks, shares, likes, and comments. Learn the art of content scheduling: Analyze data points and schedule out your social media posts to go live at optimal times.
Program Learning Journey
310 Video Lectures
29 Assignments
24 Discussions
10 Live Online Teaching Sessions
8 Case Studies
2 Simulations
1 Capstone Project
Why Enroll for PG Diploma in Digital Business (E-Learning)?
Whether you are an experienced industry professional or are transitioning to a new field of endeavor, having the knowledge you need to guide your business through the process of digital transformation is key. This knowledge includes strategically shifting your approach toward your customers and competition, identifying valuable data to drive your decision-making, and implementing innovative and effective strategies. Our students come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and more.
This nine-month online program offers a variety of robust resources for you to learn from, including video lectures, simulations, business models, case studies, and the digital strategies that have guided some of the most successful companies of today.
Learn from the faculty of world-renowned universities
Learn from real-world examples & case studies
Understand the drivers that impact digital business
Engage with a global peer group
Access to webinars from industry experts
The average Teacher-Student ratio in the program is 1:300.
25.1 Billion
Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023.
source: Forrester
70%
of companies either have a digital transformation strategy in place or are working on one.
source: ZDNet
90%
of companies regard digital transformation as important for their business strategy.
source: IDT-survey
Representative Companies
Participants in the online PG Diploma in Digital Business (E-Learning) program have been employees of companies including:
Tata Consultancy Services
IBM
Standard Chartered Bank
Unilever
Honeywell
Johnson & Johnson
Adidas
Merck
Coty
Accenture
Mastercard
Philip Morris International
Schlumberger
The Coca Cola Company
KPMG
Cognizant
Ericsson
Infosys Limited
General Electric
Borealis AG
Syngenta
Emeritus Network Benefits
On successful completion of this program, join a community of learners on the Emeritus Network. The Emeritus Network is your platform to connect to a global network of individuals. Benefits of the Emeritus Network include:
Tuition Assistance
A global network that includes over 400 CEOs, presidents, vice presidents, directors, founders, and managing directors
Start-up corner to help connect, collaborate, raise capital, invest, or identify talent
