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Dive into the world of digital marketing and lead your organisation to success with this online master’s programme. Delivered 100% online, Arden’s MSc Digital Marketing provides you with a real-world look at the growing industry of digital marketing and equips you with the tools to thrive in this field with an analytical scope and creative edge.
Let your creativity shine in your work with the knowledge and skills developed on Arden University’s online MSc Digital Marketing programme. This online master’s course is accredited by the Chartered Institute of Marketing (CIM) and allows you to enhance your marketing expertise and stay at the forefront of emerging digital trends in the industry.
The MSc Digital Marketing offered by Arden University Online provides an in-depth look into the future of marketing whilst instilling invaluable research and analytical skills that can be applied to a range of career paths. In this master’s programme, you’ll explore the most studied theories of marketing whilst diving into best practices in digital communication.
Why study this master’s programme
The field of digital marketing continues to grow each year and a strong understanding of best practices and trends will keep you at the forefront of the industry.
The flexible nature of online courses allows you to study according to your own schedule, so you can work and keep up with your other daily commitments.
The transferable career skills you develop during this course will benefit you no matter what professional role you choose.
You’ll have 24/7 access to additional learning resources, Student Support, and Arden’s careers portal.
You will learn from experts who have first-hand experience in digital marketing.
Programme accreditation and careers
This online master’s programme is proudly accredited by the Chartered Institute of Marketing (CIM) and provides students with the skills to thrive in the digital marketing industry. Based upon experience in the industry and other education in the digital marketing field, graduates could go on pursue roles such as digital marketing manager, senior marketing executive, social media analyst, brand manager, email marketing specialist, head of sales and marketing, and many other rewarding positions.
What you will learn during this programme
The processes of designing and implementing marketing strategies in the digital business environment.
Major challenges presented by “big data” sets in today’s marketing context.
How to evaluate and analyse marketing-focused data sets relating to areas such as consumer behaviour, brands and communications.
Relevant proprietary software in digital marketing programmes and their potential and effectiveness.
Core modules (20 credits each)
The digital marketing environment
Marketing in the digital and social media environment
Digital marketing communications and brand strategy
Digital marketing research, AI, analytics and evaluation
Digital customer relationship management
Elective, choose one (20 credits)
Managing cloud-based business solutions
Acquisition, conversion & retention strategies
Managing user and customer experience
Analysing big data
Final project (60 credits)
Digital business transformation project
During your studies, you will be assessed on your knowledge and understanding of the course materials through a variety of methods such as:
International case study analysis
Digital marketing campaigns
Professional portfolio building
Digital business transformation project
The MSc Digital Marketing offered by Arden University Online is accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM). The CIM provides guidance and support for its members, and accreditation by this organisation ensures your programme meets the highest industry standards.
A UK Honours Degree at a minimum of second class (2.2) or equivalent
IELTS 6.5 or higher
If you don’t meet the academic requirements for admission, we still encourage you to apply if you can demonstrate that you have the motivation for this course. This could be through proving that you have suitable work experience, usually 5 years in a senior role.
As an institution that believes in making higher education more accessible, Arden University has recently introduced a Scholarship programme for international students studying with us online.
Designed for ambitious international students like you, these scholarships allow you to benefit from significant reductions in your tuition fees.
Am I eligible to apply?
In order to receive one of Arden's international scholarships, you’ll need to be:
Applying from an eligible country, either as a citizen or permanent resident of the region.
Applying for one of our eligible online programmes.