Research has highlighted the need for fashion business professionals with a theoretical and applied understanding of the contemporary fashion business environment.
Our unique online Master’s course in International Fashion Marketing builds on the established strengths of our long-standing, internationally recognised qualifications in fashion and textiles. It combines academic excellence with the development skills that are essential for a career in the global fashion industry and will enable you to work and study simultaneously.
This course will equip you with the skills and knowledge that allows you to pursue a successful career in the fashion industry.
Core units provide a solid grounding in fashion marketing from the perspective of the retail brand, the consumer and broader society. You will develop a comprehensive understanding of the role of fashion marketing within fashion brands. Additionally, the final research module allows you to tailor your study to reflect your personal and professional interests.
You will learn how to:
Take a leading role in the continued success of the fashion business by addressing its global challenges.
Develop solutions to complex problems, recognising the interconnected nature of fashion business practice.
Gain new insights into areas of sustainable development and strategic management of fashion and associated organisations.
Develop commercial awareness and have a wider understanding of your responsibilities as global citizens.
This course is accredited by The Chartered Institute of Marketing (CIM) indicating that our teaching and assessment meet the rigorous standards of the CIM.
Study this 100% online course when it suits you and tailor your learning around your work and other commitments.
Enjoy unique opportunities where you will visit and explore world-leading fashion capital cities.
Who is this course for?
This course will suit your needs, whether you’re looking to enhance your skills, move into the fashion industry or apply for a more senior position.
Where will it take me?
As a successful graduate, you will have the knowledge and skills to equip you for a great career in fashion. Professions such as buyers, marketers and PR executives at well-known iconic brands.
MSc International Fashion Marketing is a blended learning programme. The course is delivered online using web-enabled technology systems. There are also valuable opportunities to network with industry guest speakers and collaborate with fellow students on our workshops.
1. International fashion marketing
Current and future external environmental analysis
Emerging markets and market entry methods
Global consumer culture and global citizenship
2. Strategic brand management
Strategic brand management business models and concepts
Corporate branding and consumer branding
Luxury brand marketing
3. Fashion consumer behaviour
Understanding the marketplace and customer needs
Impact of cultural and sociological shifts on consumers and markets
Opinion leaders and change agents and their impact on reshaping the fashion landscape
4. Fashion marketing communications
Advertising and PR in the fashion industry
Integrated marketing communications (IMC)
Innovation and ethics in fashion media and communications
5. Omnichannel retailing
Retail distribution and channel development
Understanding the omnichannel consumer and their customer journey
The retail buying cycle
6. Contemporary issues
Ethics, sustainability and fashion consumption
Innovations in digital technologies
7. Research skills in practice
Formulating research questions
Conducting a literature review
Research design and ethical considerations
Effective data collection, analysis, evaluation and communication
2.1 UK Honours degree or international equivalent or an approved combination of educational qualifications and industrial experience.
IELTS: 6.5 overall with no less than 5.5 in writing, reading and speaking, or equivalent. Test date must be no more than 2 years prior to the start of the course.
TOEFL (iBT): 90 overall with no less than 20 in listening, writing, reading and speaking. Test date must be no more than 2 years prior to the start of the course.
PTE Academic: 59-65 overall with no less than 59 in listening, writing, reading and speaking. Test date must be no more than 2 years prior to the start of the course.
CPE or CAE (Cambridge): Minimum grade 176-184
FREE VEPT test and University written test are available, which could be a alternative to all above.
English language test validity
Some English Language test results are only valid for two years. Your English Language test report must be valid on the start date of the course.
Relevant work experience
Admission of candidates who do not meet our academic entry qualification criteria may be approved if satisfactory evidence of postgraduate study, research or suitable industry experience can be provided.
The course is accredited by The Chartered Institute of Marketing (CIM)