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Online Masters in Consumer Affairs 2022/2023

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São Paulo, Brazil

How to anticipate trends and predict future possibilities for business? How to generate insights and innovation from future trends and behaviors? How to prepare yourself as a ... +

How to anticipate trends and predict future possibilities for business? How to generate insights and innovation from future trends and behaviors? How to prepare yourself as a professional and also in business for future transformations, which are increasingly constant and surprising? The future arrived uncontrollable and inconceivable, bringing new challenges for leaders and companies, among them, planning in the face of the uncontrollable and inconceivable. This is the main theme of this course. -
Master
Part-time
3 semesters
Portuguese (Brazil)
Online
 
São Paulo, Brazil

Planning focused on the consumer, customer centric marketing, gains more relevance and strength within the value generation chain for companies. The purpose of this Master is ... +

Planning focused on the consumer, customer centric marketing, gains more relevance and strength within the value generation chain for companies. The purpose of this Master is to train professionals and entrepreneurs able to seek new value propositions for the company's business and better monitor and understand the change in mindset, behavioral changes, demands, experiences and consumption practices of its users and consumers. -
Master
Part-time
4 semesters
Portuguese (Brazil)
Mar 2023
Online
 
São Paulo, Brazil

One of the objectives of the course is to update and train market research and intelligence professionals, analysts and strategic planning professionals to better use the vari ... +

One of the objectives of the course is to update and train market research and intelligence professionals, analysts and strategic planning professionals to better use the various methods and techniques of market research and to understand the dynamics and consumption habits. -
Master
Part-time
3 semesters
Portuguese (Brazil)
Online