Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

There are several private universities that can be found throughout Guatemala. Despite this, it still has some of the lowest literacy levels in all of Central America. Those looking to study in this country may have to pay higher tuition due to the privatized school systems.

A master program may be offered in a variety of different fields, allowing students of almost any subject to enhance their knowledge and improve their credentials. This degree generally takes one to three years to obtain, although requirements may vary.