Keystone logo

15 Online BA Programs in Marketing Studies 2024



  • BA
  • Marketing Studies
Fields of study
  • Marketing Studies (15)
  • Back to main category
Find more locations
Degree type
Study pace
Study format

Online BA Programs in Marketing Studies

An online degree allows students to take courses on their own time, whenever and wherever they have access to the internet. This makes it an excellent choice for those who cannot easily attend a traditional classroom. Online BAs, or bachelors of art degrees, are popular options that require approximately four years to complete.

So what is an online BA in Marketing Studies? This type of degree helps students learn all about the process of exposing consumers to goods and services and convincing them to make purchases. It may cover topics such as consumer psychology, advertising campaigns, business theory, communications, public relations, market research, corporate finance, or copywriting. Students may learn about forms of marketing that include traditional advertising, print ads, viral marketing, search engine optimization, branding, or press releases.

You may find a wide variety of benefits come from earning a BA in Marketing. For many students, their communication or critical thinking skills are enhanced after completing a program like this. Additionally, having a bachelor’s degree can provide a valuable advantage in a competitive global job market.

Keep in mind that the total cost of such a degree will depend on many different factors. For one, tuition prices will vary between the different institutions; for another, material costs change every year. Contact your chosen school for more financial information.

Many careers might be pursued after earning an online BA in Marketing. Often, students go on to become marketing professionals, working either within an advertising department in a large company or at an independent advertising firm. Students may also become analysts, managers, consultants, designers, or even freelancers. Some choose to continue their education by earning a master’s degree or MBA.

If you want to get started, we can help. Just search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.