Master in Marketing and Sales Management
ADEN University
Key Information
Campus location
Miami, USA
Languages
Spanish, English
Study format
Distance Learning
Duration
12 months
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
Sep 2024
Scholarships
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Introduction
The Master in Marketing and Sales provides tools from both disciplines to create successful business strategies.
The Master in Marketing and Sales includes basic contents of Business Management, comprehensive development of the Marketing Plan and its successful application in social networks.
Admissions
Curriculum
Strategic Marketing Management
Main theories on marketing management and motivation for the creation of high-performance marketing and sales strategy. Marketing targets, teams, planning, tools, compensation criteria, communications within marketing and sales teams.
Marketing Research and Forecasting
This course provides students an understanding of marketing information needs. Research objectives, design, interpretation of data, and analysis of research. Students learn to apply research concepts through experiential development projects.
Offline Marketing
This course provides an analysis and evaluation of strategic advertising and distribution decisions. Students analyze the connections between advertising and promotion, and effective strategy implementation for offline or traditional marketing campaigns.
Digital Marketing: Presence
This course covers marketing techniques to draw potential and existing customers to the company’s online presence through understanding of the components of virtual store front, landing pages, and the corporate digital environment. Includes tools such as Search Engine Optimization, Paid Search, and Referral links.
Digital Marketing: Campaigns
This course explores the variety of outreach tools in digital marketing including email marketing, social media, video marketing, mobile and integrated digital marketing experience.
Marketing and Sales Strategy
This course reviews the importance of collaboration and alignment of marketing and sales strategy and plans. Analyzes commercial relationship of marketing and sales teams, targets, analysis of results, and optimization of high-value channels. Outsourcing strategies in marketing and sales.
Innovation and Consumers
The course includes an introduction to innovative trends in Marketing and Consumer-driven Innovation. New trends in brand management and corporate communications. Innovative tactics in Neuro-marketing, Social Marketing. Experiential Marketing, Relational Marketing, Value proposition. Consumer Experience and Feedback.
Product and Business Development Strategy
This course connects the dots between product and business development relying on marketing and sales strategies. Explore case studies companies that have successfully integrating customer-feedback to product development and marketing through new technologies. Responsiveness to customer experience feedback.
Comprehensive Marketing Strategy
This course brings together the pieces of a comprehensive marketing strategy from development of a multi-platform, on- and offline marketing and sales strategy to feedback and public relations in the face of crisis. It reviews the importance of aligning online and offline marketing with overall organizational strategy and long and short-term enterprise goals.
Digital Transformation
From analog to digital, the transformation from a traditional company to a digital company, and its impact on the business. New trends, models and the development of a digital revolution within an organization that promotes change and focuses on the client.
Business Simulation
The objective is to deepen the understanding and knowledge of the complexity of business operations in a dynamic and competitive environment. The game pushes the teams to compete and make decisions in an ever-changing environment. The participants develop and execute strategies for their simulated business.
Final Project
The students will work with the professor to develop a business project where they will apply the theory learned during the Master’s program in a specific case of a business, it can either be a project within a specific area in an already working business or the development of a new business.
Program Outcome
- Develop and model digital engagement strategies, aimed at different segments
- Implement marketing and sales strategies to achieve predetermined business objectives
- Evaluate marketing techniques to apply to business cases.
- Propose and develop an integrated marketing and sales strategy for dynamic and competitive environments