Basic Concepts and Techniques for Copywriting (Free Online Course With Certificate)
Alison Free Online Learning
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
1 - 3 hour
Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
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* free course
Scholarships
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Introduction
Learn the craft of skillfully writing compelling marketing copy that engages and sells with this free online course.
The written word can be compelling. Phrases have the power to persuade, motivate and move people to action, but only when written skillfully. Through this course, master the art of expertly writing persuasive, professional and winning marketing ideas. This course takes the mystery out of choosing the appropriate words to sell an idea, product or event to bring in business and drive profit for you and your client.
What You Will Learn In This Free Course
- Explain through hands-on practice how to turn words into money
- Summarise how to write the most common types of copywriting projects skillfully
- Analyse any ‘persuasion challenge’ and identify the factors that will move readers to action
- Identify all the necessary elements for both the simple, shortest marketing piece and the more complicated ones
- Compare and differentiate an offering from the competition
- Describe how to capture a reader’s attention, explain what’s on offer and clinch the deal
- Discuss how to gain confidence from a start-to-finish overview of effective copywriting