MBA In Digital Business and Digital Marketing - Online

Accredited by the Malta Further & Higher Education Authority (MFHEA)

Since the appearance and subsequent development of digital technologies, many variables have changed the nature of business and the functioning of markets. Digital skills are becoming critical to business success and E-business has expanded areas of opportunity, fostering agility and responsiveness to change market dynamics and improve efficiency and customer experience.

The MBA in E-business and Digital marketing is an intensive program that prepares students to face business challenges and deal with advanced techniques in management and leadership, online business, strategic marketing, and digital transformation.

The master is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity. Through the program, students will develop the knowledge and skills needed to manage the strategic development of e-business organizations and to analyze and assess the business ecosystems and organizational cultures and behavior. The different master modules focused on business innovation, global economy, digital marketing, and digital transformation provide students with the entrepreneurial mindset to start their own online business, join an existing company, or develop new ways to expand their business online.

The Online Education That Fits Your Needs

Our online education model gives you the freedom to complete classes on your schedule and create a learning experience that fits your needs, with access to faculty and advisors who will support you throughout the master's. All the modules will be taught online through an interactive Virtual Learning Environment where you can access synchronous and asynchronous lectures and project-based and lab activities. Live interactive sessions and webinars will be organized by the professor to deepen relevant topics, present case studies, and organize practical activities. The module also includes different discussion forums that allow students to create and process information, practice critical thinking, and collaborate and interact simultaneously or asynchronously in the online learning environment.

Customized assistance by faculty and academic advisors will be provided to the students throughout the academic journey to improve academic success and results.

• 100% Online
• Full-Time and Part-Time Schedule
• 90 ECTS / 2.250 Hours of Instruction
• Level 7 Eqf European Qualification Framework
• Language of Instruction English
• Tuition Cost € 3.500

The master lasts 18 months and awards students 90 ECTS.

The program is structured in 3 semesters of 6 months and includes the following 10 modules and final project work:

• Risk management and company diversification
• Corporate Strategy
• Company Accounting
• E- business and innovation
• Business Analytics
• Strategic marketing
• Retail marketing
• Digital Marketing
• Online branding
• Web Marketing and Social Media
• Project work

Upon completion of the program, graduates will develop the skills required to:

• Understand how to redefine the organization's performance through digitization;
• Manage international business activities and operations;
• Develop entrepreneurship skills to drive innovation in start-up economies and corporations;
• Lead the transformation of existing business processes or the creation of new e-business activities;
• Demonstrate the ability to lead and develop digital transformation and innovation processes by using current and emerging business tools, techniques and technology;
• Develop specific Business Analytics and Digital marketing skills.

Real Career Benefits

E-business offers today different career opportunities to those individuals with an innovative and creative approach towards business. The master's in E-business and Digital Marketing prepares you to work in high-demand industries, including healthcare and technology. In response to the growing demand for flexible and entrepreneurial business professionals, the master's is designed to foster the skills required for a successful career in international business. Upon completion of the program, graduates can enter a high-demand career in digital marketing, business information systems, and e-commerce.

Most Demanded Careers

• Digital Marketing Manager
• E-commerce manager
• Brand manager
• Digital Business Analyst
• Digital Transformation manager
• Digital sale manager
• Business strategy director