Specialization in Digital Marketing
Escuela de Negocios Alto Nivel - Universidad Panamericana de Guatemala
Key Information
Campus location
Guatemala City, Guatemala
Languages
Spanish
Study format
Distance Learning
Duration
12 months
Pace
Part time
Tuition fees
GTQ 15,000 / per year *
Application deadline
Request info
Earliest start date
Jul 2024
* Title; Q15,000 - diploma; Q12,000
Scholarships
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Introduction
Currently Digital Marketing is the set of strategies that focus on the promotion of a brand or on the Internet. It is made different from traditional marketing by including the use of channels and methodologies that allow the analysis of results in real time. Digital Marketing considers various tools for its performance, such as Content Marketing, Email Marketing, social networks, among others, which increase your reach and influence in the consumer purchasing process.
Addressed to
- Recent graduates of administration and marketing degrees with the desire to specialize in digital marketing direction and management.
- Professionals who have marketing projects and want to reinforce their digital knowledge.
- Professionals who belong to a marketing or communication department and want to grow within the organization.
Competences to develop
- Identify SEO and SEM positioning strategies and know their differences.
- Know the main social networks and marketing strategies that can be carried out.
- Analyze the characteristics of online communication and advertising campaigns in order to adapt effectively to potential buyers.
Duration and execution
- 10 months of study dedicated to specialization for 400 hours.
- 2 months of development of a graduation project.
Admission profile:
- Professional graduated and graduated at the degree level of any university degree from a university recognized by CEPS in Guatemala or a recognized university in the country of origin.
- University degree: Specialization in Digital Marketing.
- People with university studies and work experience but do not have a degree level.
- Diploma: Specialization in Digital Marketing.
Registration requirements
Legible photocopy of identification document – DPI, Form, Registration payment, delivery of degree stationery when applicable.
Graduation administrative processes
Students who have closed their curriculum and approved their final project report for this specialization from Universidad Panamericana (Guatemala), must complete the following steps of the graduation administrative process:
University Degree Specialization
- Be enrolled in the Universidad Panamericana as a regular student.
- Request their cash solvency, stating that they have no debts with the University.
- Request library solvency.
- Request solvency in Academic Control.
- With the respective solvencies, request the respective opinions from the faculty secretary.
- Submit to the Secretary of the Vice-Rectory the printed version of the result of your final work, including the opinions for a final revision of the form in the main pages of the document that will be sent to print.
- When the graduation work is printed, three printed copies and one digital version will be delivered to the central library and one will be filed in the dean's office.
- The Dean will set the graduation date and protocol.
Diploma
- Be enrolled in the Universidad Panamericana as a regular student.
- Request their cash solvency, stating that they have no debts with the University.