MBA in Tourism and Hospitality
European Institute of Applied Science and Management
Key Information
Campus location
Prague, Czech Republic
Languages
English
Study format
Distance Learning
Duration
12 - 18 months
Pace
Part time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Tourism, hospitality and gastronomy is a very specific field that requires special skills and abilities. Our lecturers are experienced professionals. If you are looking for that to succeed in this area, then this program (MBA in Tourism, Hospitality and Event Management) for you.
Teaching is about 12 weekends throughout the year. During the year, students work on their theses.
The closest study begins in mid-February 2017 and ending in February of 2018. Students can apply until the end of January. When you request a later arrival, please contact us.
Lesson
In what language you want to study?
The first option is completely in Czech, English or Russian. The second option is a combined form, which means recitation in English, but the background material and the final dissertation in English. Students retain more attention during lessons in their native language while they open the possibility of getting a second MBA degree from a foreign university (please contact us for more information) - so. double degree program.
What are you waiting for seminar
- Research Methodology (writing a thesis, Word and Excel)
- Accounting and Taxes (from a tax advisor)
- Marketing
- Human Resource Management
- Management
- Right
- The mission of Tourism Management (two weekends)
- MICE and management of inbound tourism
- Hospitality (hotels and restaurants)
- Sales, support and IT facilities for tourism (two weekends)
What you will learn
- Analyze sales portfolio of travel agencies (CA) and set the strategy for getting the highest commissions
- Doing your own touroperátorské services to reduce fees and eliminate the risk of the collapse of tour operator. Also, we will learn how to make the contract directly.
- How to choose employees who earn at each other.
- Unlike other universities in the Czech Republic in this program to find out how much it costs and how to manage the hotel.
- Customer care, which for many companies lack.
- De facto, as you build your own travel agency from A to Z.
- How to create and maintain the concept of the hotel and restaurant.
- How to manage funding to sustain long-term profitability.
- Vyvořit offer packages and make hotel / restaurant on the travel agencies to eg. The Webovka passively expect on reservation.
and a lot of other very practical things in the context of the entire sector, after writing the thesis get an MBA.
Why study MBA at CBU?
MBA is a program of professional training weekends with a minimum of tasks between lessons
We believe that managers who really want to get an MBA qualification at a high level, they prefer to study in the classroom, where they can mutually discuss, exchange their experiences and knowledge such as working in groups, where they performed specific tasks assigned to teachers. That is why there is an online MBA programs.
- Study takes place on Saturday and Sunday from 9h to 17h; with an hour break for lunch.
- At the end of the school day (17h - 19h) is still room for discussion with the teacher (this block is no longer optional and depends on the requirements of the students).
Morning and afternoon blocks are designed to overload the students, while you busy and able to seamlessly maintain attention throughout the day. Usually in the morning and discusses the theory after the lunch break to pass on practical exercises and case studies.
We offer premium services such as recording lectures on YouTube and much more.
- Recorded lectures on YouTube - Each student can miss, for this reason, we record all the lessons that the students always available (access to videos is granted to students through e-learning system).
- After each lesson, students also make available records of lectures in MP3 format.
- E-learning platform NEO - as a student, you will use intuitive e-learning platform used by hundreds of schools and universities worldwide.
- Of course, students can contact the lecturer by email or skype and other options (in addition, every weekend there are a few hours only intended for discussion with a view to ensuring personal approach).
- Throughout the weekend is available to students refreshments.
Guarantee of quality
- Each specialization is taught by carefully selected teachers - professionals in their field, whose rich work experience will guarantee students the best possible educational services.
- For each course offering MBA courses under certain conditions, in addition to which students can participate at no additional cost. This is because students are satisfied for all key to success!
- All our MBA programs are accredited.
The content of individual courses for the MBA program Tourism and Hospitality
Research methodology (writing thesis and analysis in Excel)
This course has been designed to provide you with information to enable write a good research project, as well as improve your knowledge of Microsoft Word and Excel.
This course consists of two parts: The first part is devoted to program Microsoft Word, which is devoted to the final thesis and its formatting, work with quotes and so on. The lecturer will walk you through various styles, working with links and other details of Microsoft Word, so you will be able to repeat the essential formatting features. For various analyzes all use Microsoft Excel. For this reason, the theme of Saturday afternoons and Sundays to cover all topics, from basic skills, such as absolute and relative references, through more advanced formulas, like VLOOKUP, INDEX, LOOKUP, MATCH, GETPIVOTDATA, SUBTOTAL, SUMIFS, IFERROR, etc., advanced features such as different ways of working with external data (cSV, TSV, html, tables, php, databases (OLAP, OLTP, data import, interpretation - "Raw" data, pivot tables, pivot chart, PowerPivot) and Power BI) ... and much more. Even if you work with Excel on a daily basis at the advanced level, it is very likely that you will learn something new!
Accounting and Taxes (from a tax advisor)
This course is an introduction to the fundamental concepts and basic standards of financial accounting systems. Several important concepts will be studied in detail, including: revenue recognition, inventory, fixed assets and the present value of liabilities. The course emphasizes the creation of basic financial accounting statements - the income statement, balance sheet and cash flow - as well as their interpretation that every manager should be able to handle without problems. Do not be afraid to paint "dot" will not. The seminar is led by an experienced tax advisor.
Marketing
Lecturer during the course review and assess current marketing strategy, literature and experience to provide you with a comprehensive understanding of marketing and business strategy. You will be taught to think access professional marketing staff, read and analyze specialized marketing literature and apply strategic marketing concepts to the global digital economy.
You will learn how to transform a steady stream of potential customers in the current customers how to find prospects for your services and convince them that your company is one that for some reason they need. Learn how you the cost of your advertising can pay off with new revenue and increase trade and to achieve the maximum return; further as to your advantage to use the four Ps of marketing. As an employee in marketing will also learn how the product (Product), price (Price), place (Place) and promotion (Promotion), define your marketing strategy and direct you towards a productive campaign.
Human Resources
In this course we will focus on how to recognize who you need and how to find such employees.
Human Resource Management (Human Resources - HR) is the area of processes in an organization that deals with the management and development of human resources. It therefore includes all management methods and analytical techniques used in the field of human resources management and work with people in the organization. The aim of this course is to develop an understanding of the basic properties of HR in each organization and main functions of HR. The study topics includes examples of organizational behavior personality / features, emotions and influence, motivation, concept and social identity, decision-making and knowledge, fairness and trust, organization and affection for work, leadership, groups and teams, organizational culture and climate. Topics examples of human resources include job analysis, recruitment, selection, training and development, performance appraisal, compensation, quality of working life, diversity of the workforce and strategic human resource management. In addition, experts from human resources acting as partners other teams fellow messengers HR strategy and sellers of products and services HR. Dealing with engaging the workforce in order to improve the company's financial results. The course is literally riddled with various tasks and case studies.
Management
This course illustrates the importance of managerial skills involved in management functions. It points to specific examples of what happens when the key management principles violated.
Students will acquire basic information about managing people and organizations dealing with critical situations, key management principles and interesting tips required to handle several types of management, such as project management, strategic management, information management and human resources management.
Prepares students to assume the role of decision-making, as is the position of top managers, and help them to be effective contributors to any organization without limit environment, strategy, structure, culture, locations, tasks, people and outcomes. Students go through a few test cases that will help them cope with many situations that every manager must manage. In addition to this, students will gain useful information related to time management to help them deal with stress, time constraints and self-organization.
Right
The law is a common and significant aspect of everyday life in modern societies. This course examines the central features of law as a social institution and as a feature of popular culture. We will examine the nature of law as a set of social systems, central actors in the system, legal considerations and the relation of legal form and reasoning to social change. We will focus on the Czech Republic and show it in a European context. The course emphasizes the relationship between business partners, including negotiation skills, as well as the most important pieces of legislation which is reflected in trade agreements, including the consequences of their failure.
Outbound Tourism (two weekends)
Knowledge of outbound tourism are very important for all those who operate in each structure of tourism, whether it's travel agency, incoming company or hotel. After successful completion of the course the student can do to start your own business plan and successfully manage it. Thanks to the experience minimize business risk in the future and can improve the current situation.
- INTRODUCTION - definition, concepts, forms of organization and structure, history and development, the current situation on European markets, trends, popular destinations, the dominant firm, basic terminology
- BODIES - tour operators, agencies, tour operators, accommodation, insurance, licenses, price level and pricing of products, and forms of direct cooperation, competition, transport
- Destinations in Europe - Spain, Italy, Greece, Bulgaria and others, the length of the season and specifics, partners, product formation, communication, selection strategies and policies of the company
- Products and services - costing methods, accruals, build a portfolio, sales, fees, risk management, complaints, goodwill, customer care, claims, planning, negotiating strategy
- MANAGEMENT outbound tourism - organizational structure, personnel, communications, contracts, laws, instruments, accounting, booking systems, advice on specifics, motivation system, income from destinations such legislation, delegate services and service
- MARKETING - social networks, catalogs, sellers, commission, planning, real earnings
- CASE STUDY
MICE and inbound tourism
Imagine that expand its portfolio of services on offer at another place where your business operates and have at their CK build your own driveway agency that will manage and provide services to others. In this course you will learn the necessary information for its establishment and successful management. Offer tours can be extended to specific events aimed at selected groups. Effective functioning of society is also based on the failure of third parties and reflects the financial results of the company.
- INTRODUCTION - structure approach and departure services, advantages and disadvantages, opportunities and threats definition
- ENVIRONMENT CESTOVÍHO inbound tourism - PEST and SWOT analysis of the portfolio of services, calculation services provided and compared with the competition
- BODIES PCR - transport companies, planning and organization, guides and delegates, tours, group tours, potential partners, costing, handling fee, suppliers, customers, the real cost destinations, the risk of deviations, external aspects of business, selecting a suitable location
- MANAGEMENT FROM THE PERSPECTIVE OF TRAVEL AGENCIES - management of destinations and everything necessary for this MICE destination in Europe, preparation and selection, events, survey and statistical methods, important information before the launch event marketing, promotion on social networks, Web design and clientele
- ORGANIZATION OF EVENTS - employees, officials, staff, laws, Party, local agencies and potential partners, sponsors, compared with the competition, marketing
- CASE STUDY
Hospitality
In every sphere of tourism, it is necessary to know how the hospitality works, what are the costs, which aspects may or may not work in terms of both the hotel owner and the Party of travel agencies. Thanks to the knowledge you can evaluate the current situation and provide appropriate solutions and strategies over cost reduction of scale.
- ACTIVITIES ACROSS EUROPE AND SPECIFICS market segmentation, distribution of hotels, hotel network, various types of control units and units, cooperation with tour operators, appropriate choice of strategies depending on the length of the main season
- FRONT OFFICE MANAGEMENT reservations and choice of appropriate reservation system, arrivals and departures, supplies, suppliers, maintenance, management methods
- CATERING - food and beverages restaurant management function at the hotel, BB-HB-FB-AI-UAI standards, financial management, service level, interior, atmosphere in the restaurant, staff and service, trends in the hospitality industry
- CUSTOMER SERVICE view of the hotel from a third-party customer needs, communication
- HR in hospitality management employees, the incentive system, costs, shift planning, selection of an appropriate governance structure based on the number of rooms and persons, team-building
- ECONOMICS, FINANCE AND MARKETING accounting, cash, cards, tax payments, more hotel owners and distribution of profits, investments, selection of managers, cost of operation, selection of suppliers and payments, build a suitable margin services, useful management tools, prediction the results types of sales department and outsourcing, revenue and expenditure, breakpoint, agents, advertising and marketing campaigns
- STRATEGIC MANAGEMENT partners, contract management, travel agencies and tour operators, advice for long periods and innovation, offering modern services and packages
- CASE STUDY
Sales, Support, ICT and IT, marketing in tourism (two weekends)
In this course we will demonstrate the most important processes for the management of any entity. When prepared a quality product or service is not always guaranteed sale. Without modern technology in the dynamic environment of tourism it is impossible in the long term to operate successfully.
- ICT MANAGEMENT - technology that your company uses, connection, choice, innovation, pricing, communication devices, applications, networks, outsourcing
- Reservation systems for travel agencies (CeSys, Magicware ...) for Hotels (Mevris, Horespus, HotelTime) features xml, development and costs, implementation, feedback data backup, servers and providers
- RESERVATION SYSTEMS - tutorial work with data, statistical analysis, responsible person, personal data, security, data accuracy and processing
- INTERNAL SYSTEMS complex process solutions reservation, management and marketing
- PRIMARY AND SECONDARY SUPPORT particularly for CK, data validation more employees to minimize the risk and the possibility of loss, back-office
- WEB SITE CREATION, INNOVATION everything you need for creating websites, analyzing the current situation, including your own website booking engine, SEO, PPC, etc.
- SOCIAL NETWORKS AND MARKETING PRESENTATION especially important for sellers, direct marketing, clientelism, ways to distinguish themselves from the competition, customer benefits
- MARKETING CAMPAIGN from the graphic processing after reaching the target group (herein build on the Marketing)
Final work
Students must write and submit a final thesis. Supervisor him with that will advise and assist. Work will be about 50 pages long (generally recommended length, depending on content). Focus A student will choose based on their professional interests with regard to further career development in the context of the themes MBA studies. Appropriate supervisor selects a separate study CBU after a discussion with the student. The final work may take various forms: the structure close to the modern thesis, creating a business plan, case studies, or reports or a combination of the options. Students will receive a template in Word format with other councils and rules for formatting (which passes them during the lesson lecturer research methodology).
Admissions
Curriculum
You will need to complete the following modules spread out during the course of your study:
- Research Methodology
- Management
- Accounting
- Marketing
- Quantitative Analysis
- Human Resources Management
- Sales, Support, and Background Information
- Retail Banking
- Tourism Business Management
- Event Management
- Hospitality and Organizational Management
The Capstone Project
Candidates are required to submit a capstone project on an approved topic long about 50 pages. The thesis should offer an original application of knowledge in the area of management and should demonstrate the candidate’s ability to integrate rigorous academic analysis with practical real-world relevance and application within topics covered by this course.
Possible forms
The chosen subject should be viewed in light of future career plans. Students have been offered positions as a direct result of their MBA Capstone project. The Capstone project can take many forms:
- a research-based thesis (a dissertation with 20,000 words following our diploma thesis template),
- business plan,
- case study or
- indeed a combination of elements of these.
A tip for you
A very popular option amongst students is to work with an organization on a project that will add value to its business. The output is a substantial report combining the student’s experience and MBA knowledge to provide research, analysis, and recommendations. The supervisor works with students to facilitate engagement.
Scholarships and Funding
Partially funded scholarships are available from the European Institute of Applied Science and Management to the very best applicants who display academic, professional, and/or motivational excellence. Because the European Institute of Applied Science and Management is a private research institute rather than a public university, we do not have access to financing that would allow us to offer full scholarships to even the most deserving individuals. While the European Institute of Applied Science and Management does not provide full scholarships, it does provide partial scholarships.