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European School of Data Science and Technology - ESDST MBA in Marketing Analytics Online
European School of Data Science and Technology - ESDST

MBA in Marketing Analytics Online

18 Months

English

Part time

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EUR 3,667 / per year *

Blended, Distance Learning

* €6000 per year for higher income countries

Introduction

In this ever-increasing pile of data and with a never-before focus on marketing strategies, companies are turning heavily on recognizing the “voice of customers”.

ESDST MBA in Marketing Analytics paves the path to understand and approach the intricacies involved in marketing data to reveal insights. This course will make the graduates ready to make an immediate impact by presenting data-driven insights to support business strategy. The curriculum is crafted to combine the specialized education in marketing research methodologies with analytics techniques, thereby making it a full package to take in stride.

The program is equally beneficial to people with prior knowledge of the marketing industry and to new entrants as well, as it thoroughly touches the floor and ceiling of the marketing industry before taking on the application of related data analytics.

Highlights:

  1. Curriculum designed to be specially focused on Marketing domain
  2. Online delivery with continuous mentoring and 1 on 1 support
  3. Constant guidance and support by industry guides from the marketing industry
  4. Live projects combining the nuances of marketing and analytics scenario
  5. Placement assistance
  6. Most Popular Analytics Tools used for analyzing marketing data
  7. Learn to apply theoretical concepts to solve business problems
  8. Keeps You Updated on the Latest Industry Trends
  9. International faculty
  10. Many multinational companies are involved in delivering, mentoring, and support

Some of the tools and concepts covered in this program are:

Business Analytics models and algorithms, Marketing Analytics, Programming with R, SQL, Excel, Tableau, Cloud systems, MongoDB, Machine Learning, Big Data, Natural Language Processing, and many more.

ESDST offers Recognition of Prior Experience (RPE) and thus a formal bachelor’s degree is not mandatory for entering this program.

Accreditations:

European School of Data Sciences & Technology (ESDST) is a Swiss EduQua certified institution with the certification number CH23/00000103. EduQua certification is a testament to the quality of education offered by ESDST.

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Our degrees are awarded in partnership with Ascencia Business School, France. With 5 campuses in France and multiple study centers in the middle east, Ascencia Business School is recognized by the French Ministry of Labor within the National Directory of Professional Certification (RNCP). It is also approved by WES and boasts of over 6500 alumni from 75 countries.

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ESDST is the data school of Rushford Business School, which is based in Geneva, Switzerland. The school offers higher degree programs in Business and Management. The school offers unique MBA programs in varied specializations such as agribusiness, finance & investment, marketing, clinical research.

ESDST as a data school of Rushford Business School is a member of IACBE.

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American Express average salary for marketing analysts is $104,942.

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