Fashion Business Course - Institut Français de la Mode (IFM)

Upskill in fashion management for work in fashion marketing, branding, product development, sustainability, and entrepreneurship.

Study fashion management with top fashion school, Institut Français de la Mode

This 11-week microcredential offers new and experienced fashion professionals the opportunity to build up-to-date, practical knowledge of the business of fashion and the contemporary fashion market.

Build the key skills required to succeed in fashion management

Globally, the worldwide fashion market in 2020 is valued at 300 billion dollars.

Using case studies from major fashion brands like Gucci and Celine, you’ll develop your professional understanding of the key business components of the global fashion industry, from building a collection and fashion brand to fashion entrepreneurship.

Discover fashion brand business models and analyse consumer behaviour in fashion

To fully understand the inner workings of the modern fashion business, you’ll examine the fashion market from three key perspectives: fashion from a historical and anthropological standpoint, established and emerging fashion business models, and the fashion business from a consumer behaviour perspective.

This holistic approach will enhance your understanding of the current fashion market from both a business and consumer perspective.

Build professional skills in fashion marketing and branding

When it comes to building a fashion brand, fashion professionals require business acumen in marketing, manufacturing, communication and digital.

This microcredential will teach you how to build a brand identity that translates seamlessly to your consumer experience.

You’ll also master how to market a fashion brand and communicate it using digital and social media marketing.

Tackle fashion product development and sustainability in fashion

Alongside fashion branding you’ll get to grips with fashion product development as you learn the ins and outs of planning, developing, and presenting a collection or fashion product.

The final weeks of the microcredential will be dedicated to fashion’s future: fashion entrepreneurship and sustainable fashion.

You’ll consider the logistics of creating a sustainable fashion business and examine how to be entrepreneurial in fashion now and in the future.

Learn with fashion training experts at Institut Français de la Mode (IFM)

With a deep understanding of the fashion industry and business, IFM has offered graduate programmes in fashion management and fashion design for over thirty years.

You’ll learn with lead course educator, Prof Franck Delpal, who heads IFM’s MS Management de la Mode et du Luxe degree programme.

Franck Delpal holds a PhD in Economics from Université Paris-Dauphine. His doctoral thesis is about vertical integration in the luxury sector. He teaches at IFM in postgraduate and executive education programs about topics related to luxury business economics and fashion business models. He also conducts custom-designed and multiclient studies offered by IFM. He co-authors the book Economie du Luxe (Dunod, 2014) with Dominique Jacomet.

The wider school faculty – featured throughout the course – is made up of specialists in economics, design history, marketing and more, offering you a holistic take on the fashion business today.

When would you like to start?

We aim to run our microcredentials every few months. Join on the date that suits you or register to hear from an enrolment advisor about future runs and updates.

• 10 January 2022

What you will receive

4 ECTS credits at Undergraduate level from Institut Français de la Mode

Career-focused learning by

Institut Français de la Mode (IFM)

IFM (Institut Français de la Mode) is a higher education institution specialising in the textile, fashion, luxury and design industries, based in Paris, France.

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

Is this microcredential right for you?

• Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.
• Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.

What skills will you learn?

• Fashion business strategy
• Fashion marketing
• Fashion collection construction
• Sustainable fashion strategy
• Fashion culture
• Entrepreneurship in fashion
• Innovation in fashion
• Fashion brand identity
• Fashion product development
• Fashion branding

What will you achieve?

By the end of the course, you‘ll be able to:

• Understand the logic of fashion market
• Build a fashion brand
• Define the fashion product
• Question sustainable fashion
• Explore entrepreneurship in fashion