Master in Corporate Communication ISEB - Instituto Superior Europeo de Barcelona

The Master in Corporate Communication will allow you to know and implement the main concepts and existing work tools on digital platforms such as blogs, microblogging, social networks.

We are facing vertiginous changes of global reach in the social, economic and business field. This justifies the need to know and master the new digital platforms, exploiting them properly and thus promoting new communication dynamics between organizations and their clients.

With all this you can assume the position of Director of Communication, guaranteeing a two-way communication that is transparent and ensuring that the reputation, image and credibility of the company is unbeatable

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The Master in Corporate Communication is aimed at those professionals who want to improve their knowledge and skills in the areas of Business Communication and Public Relations.

goals

• Understand the new environment in which the communication strategy unfolds.
• Consolidate the positioning of brands and products, offering support to Marketing objectives.
• Manage and create a Corporate Reputation and an image in accordance with the general objectives of the organization or company.
• Adapt the communication having a knowledge of the different organizational models.
• Have a practical and theoretical knowledge of the tools and techniques for proper management of communication and stakeholders.
• Deploy technical and managerial skills to manage crisis situations through Public Relations, thus achieving trust and credibility in different audiences.
• Have the ability to develop and create Comprehensive Communication Plans.
• Teach Public Relations directors the necessary skills to achieve success in the company, through proactive and reactive campaigns.
• Prepare the student to influence the attitudes and opinions of the public of the organization.
• Delve into the proper management of advertising, image and corporate identity.