Master Management in International Marketing

Start your Master Management in International Marketing Online

What makes international marketing so exciting is the fact that it constantly evolves and changes. New technologies and players join the market each year, revolutionising major parts of it in the process. With a Master in International Marketing and Management at IU, you’ll develop skills that will allow you to always stay ahead of the curve, ready to embrace and benefit from the next big thing. Combine business knowledge with leadership skills and psychology, and build your ability to successfully direct teams and companies towards success in a competitive and diverse global market. Study completely online, and start whenever you want – no need to wait for a semester to start!

Study the way you want with IU Online Studies!

• Affordable: Enjoy discounts on online tuition fees of up to 50%
• Flexible payment options: Monthly instalments or pay in full, upfront
• All-inclusive fees: Course materials included, no application fees Flexible
• Start online right away with no fixed semester intakes
• Study and take exams 100% online, at your own pace and schedule - 24/7 access to IU’s digital learning materials, wherever you are Career-oriented
• IU offers degrees in in-demand fields, with specialisations
• Courses combine theory and practical application through real-world case studies
• Learn from industry professionals who are experts in their fields
• IU's goal is to give you the tools you need to build a successful career. That’s why 94% of their graduates find a job within 3 months of graduating.

Succeed globally with IU

With IU, you can open doors to career opportunities all around the world. Their state-accredited programmes will equip you with industry-relevant knowledge and in-demand skills so you can stand out in the global job market. Studying at IU also gives you access to their exclusive online career services and events and connects you to their global network of academic partners so you can study in the US, Canada, or Australia.

Webinar: Study Online with IU 6:00 pm - 7:00 pm (CEST)

In the IUBH Management Master’s in International Marketing, you’ll learn to analyse brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies. You’ll gain an in-depth understanding of consumer behaviour, enabling confident decision-making in the fields of acquisition, consumption and products and services. In addition, you’ll master management skills to maintain excellent employee motivation, client relationships and customer satisfaction.

Accreditations, Rankings, and Memberships

	Accreditation  IU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes.
	Cambridge Assessment International Education / High School Diploma A-Levels IU is the first online university partner of Cambridge International's high school diploma A-Levels. Students now have a chance to earn a high school diploma while studying for a bachelor’s degree – with no additional cost. The A-Levels is a unique 12-month course with a 150-hour workload, which you take alongside your bachelor courses. The A-Levels concludes with an exam that can be retaken an infinite number of times.
	Awards and Rankings  IU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germany’s largest university ranking by CHE. Recently IU’s online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage.
	Memberships  IU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning.

Global Recognition and Academic Partners

A Master’s in International Marketing will shape your skills to become an expert in positioning brands in any market. With this degree, you’ll show potential employers that you can identify and overcome potential risks, tailor campaigns to attract the right customers and regions, and enable the success of your team.

Brand Manager

As a brand manager, your main task is to strategically develop, position and coordinate a company’s brand or image to ensure that it is highly recognisable and stands out from other companies. With this goal in mind, your responsibilities will include ensuring effective external communication for cross-product strategic planning. As a brand manager, you are also responsible for designing innovative, cross-channel media campaigns that are implemented, analysed and optimised both nationally and on a global scale.

Communications Manager

As the communications manager for a corporation, you are responsible for smooth internal and external communication and for increasing brand presence. Your responsibilities include designing and implementing PR strategies, management consulting, coaching and executing communication campaigns. You will be confident in dealing with crisis management and extreme situations as well as change management.

Marketing Manager

As a marketing manager, you are responsible for the development, planning and implementation of a company’s marketing strategies. You will therefore have budget responsibilities. You will need to constantly monitor and manage marketing activities and ensure that defined marketing targets are met. In addition, you will be responsible for optimising marketing campaigns. Overall, you will have many opportunities to enhance the company through your strategic activities and expertise.