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Selinus University Business School Doctor of Business Administration in Marketing & Communication
Selinus University Business School

Doctor of Business Administration in Marketing & Communication

1 Years

English, Italian

Full time, Part time

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EUR 3,000 *

Distance Learning

* APEL-based minimum cost

Introduction

By APEL via distance learning

This program emphasizes recent and innovative marketing strategies and concepts that help us stay in touch with customers. The program focuses on key issues facing businesses today, including methods to outperform competitors, foresee future trends, improve advertising and sales. Also building customer loyalty and taking advantage of the Internet marketplace are dealt with. Students will have the opportunity to develop the latest negotiation skills for salespeople; current marketing strategies and innovative approaches and currently hotly debated global topics such as direct marketing, internet, social media, etc.

This program uses the A.P.E.L. (Accreditation Prior Experiential Learning) system. It is addressed to 30 years old Managers, Entrepreneurs, Professionals having at least 5 years of industry experience. A Master's degree or equivalent is required to access the program. The entire course is carried out in Distance Learning.

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