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Tecnológico de Monterrey (Educación Continua Presencial) Diploma in Strategic Marketing and Marketing (Online Program)
Tecnológico de Monterrey (Educación Continua Presencial)

Diploma in Strategic Marketing and Marketing (Online Program)

Monterrey, Mexico

126 Hours

Spanish

Full time

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MXN 25,290

Distance Learning

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Introduction

Objective of the program

With this diploma you will be able to obtain a more complete and updated overview of the marketing discipline, learning about the main concepts, methodologies and applications of this area in order to use all this knowledge in making decisions in your company and thus achieve a better competitive advantage.

Addressed to

It is ideal for analysts, coordinators or managers with a minimum of 1 year of work experience and who are fluent in the English language.

ROI for the participant

In Mexico, depending on the industry, for a marketing manager, monthly salaries of between

71,300MXN to 105,000MXN *

* Hays, Analysis of Trends and Wages, Latin America 2020

54% of our Continuing Education graduates have obtained an improvement in their of the Mexicans have social networks, are you already reaching this market? ** work or business status three months after graduation.

ROI for the company

In a digital world where 7 out of 10 users make purchases online, it is important to have attractive marketing strategies, this can translate into great income for your company! *

* Study of media and device consumption among Mexican Internet users by IAB México and Kantar, 2019

67% of Mexicans have social networks, are you already reaching this market? **

** Study of media and device consumption among Mexican Internet users by IAB México and Kantar, 2019

What makes this program unique?

Unlike other programs, this diploma is highly practical since it allows you to develop projects to apply in your company.

You will receive constant advice from your instructor and you will be able to have sessions in real time virtually.

You will obtain the necessary knowledge to carry out sustainable plans that offer strategic marketing and commercialization solutions in the social, cultural and economic context within your company.

You will identify the trends in the basic concepts of marketing that are used in the 21st century, in order to be able to apply them in the exercise of the functions of your work and company.

Upon completion of your diploma, you will obtain a digital blue badge with blockchain technology to strengthen your digital resume and demonstrate your skills quickly and safely on digital platforms.

How will you live your learning?

  • Virtual learning platform
  • Teaching and reinforcement materials
  • Accompaniment of your instructor
  • Discussion forums

About the School

Questions

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