Business Administration (BBA) Management The College Of Westchester

The BBA in Business Administration – Management is a fully online program that offers students a strong and broad business program by integrating courses in management, marketing, finance, technology, and project management. Students will learn applied business skills such as problem-solving, decision-making, team building, and strategic planning. In addition, this BBA program includes a unique Project Management focus that provides specialized skills often desired by employers. Business Administration – Management students will also focus on and develop their newly acquired skills and knowledge through a senior-level capstone course. All baccalaureate students will experience a career-oriented curriculum designed to prepare them for a wide variety of business tracks.

Program Learning Outcomes

Graduates of the Bachelor’s Business Administration - Management program should be able to:

• Synthesize Critical Thinking in the Workplace and analysis skills to solve business problems in a real-world context.
• Explain the impact of business decisions utilizing project management, research, planning, and analytical skills.
• Design a well-orchestrated, cohesive business presentation using oral and written communication skills.
• Apply fundamental management, leadership, and decision-making skills.
• Prepare a comprehensive business plan.
• Discuss the basic functions of business: economics, finance, management, and marketing.

Courses

Major-Related Courses

• BUS112 Principles of Marketing
• BUS122 Office Applications: Microsoft Word & PowerPoint
• BUS203 Principles of Management
• ACC107 Financial Accounting I
• ACC127 Spreadsheet Applications (Excel)
• ACC320 Accounting for Managers
• BUS230 Principles of Selling
• BUS273 Merchandise Planning, Control & Buying
• BUS275 Event Planning and Promotion
• BUS279 Customer Service & Relationship Management
• BUS305 Marketing Management
• BUS314 Principles of Finance
• BUS320 Operations Management
• BUS325 Management Applications & Theory
• BUS370 Project Management Essentials
• BUS405 The Service Industry: The Changing World of Business
• BUS440 Applied Project Management Concepts
• BUS480 Business Administration Capstone Course
• DMD220 Social Media for Marketing & Advertising
• DMD420 Digital Marketing & Social Media Analytics

General Education Courses

• GEN105 Transformative Learning
• GEN115 Digital Literacy in the Workplace
• GEN125 English Composition I
• GEN127 English Composition II
• GEN129 Essentials of Public Speaking
• GEN147 College Mathematics
• GEN157 Statistics
• GEN181 Microeconomics
• GEN183 Macroeconomics
• GEN224 Professional Communications and Career Development
• GEN305 Mathematical Concepts and Statistical Applications
• GEN330 Adult Development and Learning in the Workplace
• GEN342 Writing for the Business Professions
• GEN363 Conflict, Communication, and Resolution
• GEN421 Business Communications and Research Methods