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UNIR - Mexico Master in Digital Marketing and Electronic Commerce
UNIR - Mexico

Master in Digital Marketing and Electronic Commerce

Online Mexico

18 Months


Part time

Request application deadline

01 Nov 2024

Request tuition fees

Distance Learning


This master's degree will enable you to raise your professional potential to reach an expert level in Digital Marketing

  • Duration: 18 months
  • Online exams
  • Credits: 90
  • Methodology: 100% online education
  • Live Online Classes
  • Personal tutor

This master's degree will specialize you in the most advanced digital marketing strategies, e-Commerce and digital advertising, enriching your professional career as an expert in the sector.

The Master in Digital Marketing and Electronic Commerce will provide you with the necessary knowledge to empower yourself in possible managerial roles at the Marketing and Digital Advertising level.

The curriculum is based on the latest trends in digital marketing that will allow you to master the knowledge about the online consumer profile, marketing plans and ROI calculation, SEO strategies, SEM, mobile marketing and e-Commerce.

This postgraduate course will allow you to control the essential avant-garde tools to detect market opportunities , make effective decisions and define appropriate strategies to optimize your online presence and strengthen your brand.


You will learn to:

  • Prepare an adequate value offer based on an online consumer profile.
  • Develop and implement marketing plans and calculate ROI .
  • Define and develop digital advertising campaigns, including social networks .
  • Identify and select SEO strategies .
  • Implement national and international positioning and branding strategies.
  • Analyze data through Business Intelligence tools to identify metrics and make decisions.
  • Plan and manage content creation on digital social media.

Double Mexican and European title

At UNIR Mexico we know that it is important to have an international profile. For this reason, at the end of your Master's Degree you will get a double degree that will make your CV more attractive:

  • Official Mexican master's degree endorsed by the SEP and awarded by UNIR Mexico.
  • Own European Master granted by the International University of La Rioja, Spain.


About the School