PG Dip Global Digital Marketing

On this specialist 100% online and part-time PG Dip Global Digital Marketing you will cover the essential topics within the field of marketing to develop your all-round skills as a digital marketing practitioner.

In the modern business world, it is vital for marketers to have a firm understanding of the ever-increasing number of digital channels that are available. It is crucial they are aware of opportunities created by them on an international scale as well as the challenges that can arise.

On this online PG Dip Global Digital Marketing, you will delve into various aspects of international marketing, gaining an understanding of the different digital channels available and how companies are increasingly reliant on these to remain successful. Additionally, you will develop your communication and analytical skills, both essential for success in this field. At the end of the course, you will be able to continue your studies and advance onto the full Master's programme.

Teaching methods

We’re a 100% online education provider, so we use a state-of-the-art virtual learning environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live Q&As.

We believe you get the most out of your time spent studying when you are kept informed of your performance, and we achieve this by:

• assessing you throughout modules rather than waiting for the end of year assessments
• showing your marks in your grade book which can be viewed whenever you log onto the virtual learning environment (VLE)
• rapid turnaround on work assessed to ensure your grade book is always up to date
• ensuring you have regular contact with your Student Support team

Assessment methods

All assessments are delivered through our virtual learning environment (VLE). There is no requirement to travel to external test centres or to sit exams! Instead, you will submit assignments through the VLE, such as written reports, discussion forum participation or reflective journal entries.

We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.

Why Essex Online?

Study online. Graduate on campus.

You will complete your studies and assessments 100% online and your qualification will be awarded by the University of Essex, an award-winning university with a 50-year heritage of teaching and research excellence and one of the top 25 universities in the UK (Complete University Guide 2022). Upon completing your course, you will graduate with the same certificate as campus-based students – your mode of study is only mentioned on your academic transcript.

Quality assured experience

The UK Government’s Teaching Excellence Framework rated us Gold for delivering consistently outstanding teaching, learning and outcomes for students (TEF 2018). We are also the highest-rated online-only provider in the National Student Survey (NSS 2020).

We stand behind the academic quality of our online courses and that’s why we offer a money-back guarantee. If you decide your course isn’t for you within 21 days, we’ll give you a full refund.*

*Terms and Conditions apply. To find out more please contact our Admissions team.

World-class academic and mentoring support

Our online tutors are leading authorities and specialists in their respective fields. They are passionate about what they teach and combine their knowledge of industry practice with high-quality academic delivery, offering you an unparalleled learning experience.

We also have a dedicated team of Student Advisers and Study Skills Advisers that will support you from your first day to graduation. They will be on hand to help and guide you as you progress through your studies. Whatever the question or issue, they will work with you to find a solution.

Businesses across all sectors need knowledgeable marketing professionals. Whatever your career aspirations, this PG Dip Global Digital Marketing will provide you with relevant technical and transferrable skills to prepare you for a range of roles. The jobs you could apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator. Upon successful completion of this course, you will be able to progress onto our MSc Global Digital Marketing.

You can study the following modules on the PG Dip Global Digital Marketing:

• International Business Environment
• Marketing in a Global Economy
• Service Marketing
• Consumer Behaviour in the Digital Age
• Strategic Online Marketing Management
• Corporate Communication
• Marketing Strategy and Management
• Data Analytics for Managers