Keystone logo
UTH Florida University Master in Business & Marketing
UTH Florida University

Master in Business & Marketing

Tampa, USA

14 Months

English, Spanish

Full time, Part time

Request application deadline

Request earliest startdate

USD 5,880

Distance Learning


Explore scholarship opportunities to help fund your studies


Program Objective

The Master programs develop the tools and skills that students will need in the business world. Upon completion of this program students are able to: ascertain an organization’s financial situation; develop plans to further development; analyze external economic and market factors that impact the organization; apply quantitative methods to aid decision making and; present findings and recommendations to the ultimate decision-makers while considering legal and ethical implications.

Program Description

All courses are taught utilizing the case method which immerses the students in actual situations faced by real enterprises and requires students to derive, present and defend solutions among alternatives presented by fellow students. This method involves active student participation and stimulates the development of critical thinking. The program develops skills in the areas of accounting, finance, marketing, operations, human resources and economics among others. The Master in Business & Marketing program develops, in particular, the areas of general management and marketing. Special emphasis is placed on marketing and the components necessary to develop a market strategy such as product development, pricing, market analysis, advertising, promotion, sales force management and brand management. All Master programs require 42 credit hours for graduation. Students are expected to enroll in 12 credit hours per semester which would allow completion of all requirements in about 14 to 16 months if enrolled continuously. The cost of tuition for the programs is $5,880.

Degree Concentrations

<tdCredit Hours

Course NumberCourse Title
- Business & Marketing Courses – 15 Credit Hours
The following courses are specific to the Business & Marketing curriculum.
MKT 5200Logistics & Distribution Operations3
MKT 5600Product & Pricing Strategy3
MKT 5700Advertising & Promotion3
MKT 5300Sales Organization Management3
MKT 5400Brand Management3

About the School


Similar Courses

  • Master in Strategic Marketing
    • UK Online, United Kingdom
  • Master's Degree in Digital Marketing and Social Networks
  • Digital Marketing: A Strategic Perspective Online Short Course
    • New Haven, USA