“Social media” is an umbrella term for a number of online communicative platforms intended to help businesses and individuals better interact with one another in a virtual environment. Social media programs and courses teach students how to help companies utilize social media channels to their benefit.

Singapore, officially the Republic of Singapore, is a Southeast Asian island city-state off the southern tip of the Malay Peninsula, 137 kilometers north of the equator. A number of foreign universities, business schools and specialised institutes have also setup their Asian campuses in Singapore. Singapore is one of the safest major cities in the world by virtually any measure.