Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand. 

Tunisia, officially the Republic of Tunisia, is the smallest country in North Africa. It is a Maghreb country bordered by Algeria to the west, Libya to the southeast and the Mediterranean Sea to the north and east. At the university level in Tunisia the first cycle of studies in the academic stream is of two years, which leads to the award of Diploma d’Etudes Universitaires du Premier Cycle.